- event_available 19-07-2023
The Wonderfloor App is a digital platform developed by EdgesOf Solutions Pvt Ltd, India's largest manufacturer and exporter of Vinyl Flooring, PVC Flooring, PVC Sheeting, Artificial Leather, and related products. This case study explores the implementation and impact of the Wonderfloor App in revolutionizing customer experience in the flooring industry.
Wonderfloor recognized the need to adapt to digital technologies to streamline their operations and cater to evolving customer expectations. With the increasing popularity of mobile applications, Wonderfloor seized the opportunity to develop a user-friendly app that would provide convenient access to their product catalog, facilitate seamless communication, and enhance overall customer experience.
The key objectives of the Wonderfloor App were as follows:
a. Provide a comprehensive product catalog: The app aimed to offer an extensive range of Vinyl Flooring, PVC Flooring, PVC Sheeting, Artificial Leather, and more, allowing customers to explore and select products according to their preferences.
b. Simplify product information and specifications: The app sought to present detailed product descriptions, specifications, and technical information, aiding customers in making informed purchasing decisions.
c. Facilitate easy communication: The app aimed to streamline communication channels between Wonderfloor and its customers, enabling prompt responses to queries, requests, and feedback.
d. Enhance customer support: The app intended to offer robust customer support features, including live chat, FAQs, and installation guides, to assist customers throughout their journey.
e. Improve ordering and delivery process: The app sought to streamline the ordering and delivery process, providing customers with real-time updates on their orders and ensuring efficient logistics management.
4. Features and Functionality:
The Wonderfloor App incorporated several key features and functionalities, including:
a. Product Catalog: A user-friendly interface showcasing a wide range of flooring products with detailed descriptions, images, and specifications.
b. Virtual Room Visualization: Augmented reality (AR) capabilities allowing users to visualize Wonderfloor products in their own space before making a purchase.
c. Interactive Design Tools: Tools enabling customers to experiment with different flooring patterns, colors, and designs to create customized flooring solutions.
d. Request for Samples: A feature enabling users to order physical samples of Wonderfloor products for a hands-on experience.
e. Quick Quotes: A simplified process for customers to request and receive price quotations for specific products.
f. Customer Support: Live chat functionality, FAQs, and installation guides to provide comprehensive support and address customer queries.
g. Order Tracking: Real-time order tracking and delivery updates, keeping customers informed about the status of their purchases.
h. Wishlist and Favorites: The ability to save favorite products and create wishlists for future reference.
5. Impact and Benefits:
The Wonderfloor App has had several significant impacts on the flooring industry and customer experience, including:
a. Enhanced convenience and accessibility: Customers can access the entire product catalog, request samples, and receive price quotations at their fingertips, eliminating the need for physical visits to showrooms.
b. Improved decision-making: Detailed product information, augmented reality visualization, and interactive design tools empower customers to make well-informed flooring choices.
c. Efficient communication and support: The app enables seamless communication between customers and Wonderfloor, ensuring prompt responses to queries and providing comprehensive customer support.
d. Streamlined ordering and delivery: Real-time order tracking and updates enable customers to stay informed about their purchases, improving transparency and reducing delivery-related concerns.
e. Personalization and engagement: The app's features, such as wishlists and favorites, allow customers to curate their flooring preferences, promoting a personalized and engaging shopping experience.
The Wonderfloor App has successfully transformed customer experience in the flooring